Bright and early on Friday morning at the CTAM Research Conference last week in Los Angeles, I hosted a roundtable discussion on Multicultural Research and Marketing for a small group of research troopers who woke up to coffee, tea—and me!
The day before, at the Case Study Competition, ESPN presented “The 7 Principles of Cross Media Research,” a summary of some very important learnings about consumers’ cross-platform media usage and behavior. The 7 Principles provide a brilliant, concise, and fact-based starting point for any research on the subject of consumers and cross media usage. Inspired by the ESPN team, I decided to jot down “The 8 Principles of Multicultural Research and Marketing” as a starting point for the roundtable conversation. I hope they help start the conversation for you internally as you and your teams plan your next Hispanic and Multicultural research and marketing intitiatives!
To view the quick, short PPT presentation visit this link. View in slideshow mode for maximum effect: www.horowitzassociates.com/adrianas8principles.ppt
Questions? Comments? Please feel free to post them here!
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